Learn how to plan, launch, and scale profitable Google Ads campaigns using proven performance marketing frameworks.
Freshers who want to start their career in performance marketing.
Generate leads and customers for your business using paid advertising.
Offer Google Ads services and manage campaigns for clients.
Learn advanced Google Ads strategies to grow your career.
Improve campaign performance and scale advertising accounts.
Learn the frameworks professional advertisers use to plan and execute campaigns.
Understand how advertising strategies work in real industry scenarios.
Learn how to analyze performance metrics and make informed decisions.
Understand how to grow campaigns while maintaining efficiency and return on investment.
The program follows a structured learning path designed to develop expertise progressively.
Understand how the Google Ads ecosystem works, including the auction system, account structure, and how campaigns, ad groups, and keywords work together to give results.
Learn how users search online, what drives their decisions, and how to identify high-intent audiences for better campaign targeting.
Understand how to structure campaigns across Top Funnel(TOFU), Mid Funnel(MOFU), and Bottom Funnel(BOFU) stages to guide users from awareness to conversion.
Learn how to use planning tools like Keyword Planner and Performance Planner to research demand and plan effective advertising strategies.
Understand how to select high-intent keywords, structure match types correctly, analyze search term reports, and eliminate wasted spend using negative keywords.
Learn how to write high-converting ad copy, structure responsive search ads & use ad extensions such as sitelinks, callouts & structured snippets to increase CTR & ad visibility.
Learn how users search online, what drives their decisions, and how to identify high-intent audiences for better campaign targeting.
Learn how to calculate daily budgets, control campaign spending, and forecast potential leads or sales based on search demand and competition.
Learn how experienced marketers estimate budgets, predict campaign performance, and allocate spending across campaigns.
Learn how to structure high-performing search campaigns, create tightly themed ad groups, write effective ads & optimize campaigns to capture high-intent traffic & generate qualified leads.
Learn how to use Google’s Demand Generation campaigns to reach new audiences across YouTube, Discover, and Gmail, and drive interest before users actively search.
Understand how to create display campaigns using audience targeting, contextual targeting, and creative assets to reach potential customers across websites and mobile apps.
Learn how to refine display targeting using placements, topics, custom audiences, and in-market audiences to increase relevance and reduce wasted impressions.
Understand how Performance Max campaigns work across Search, Display, YouTube, Gmail, and Discover, and learn how to structure asset groups and signals for better results.
Accurate tracking is the foundation of performance marketing. Learn to implement conversion tracking using GTM, Google Tag & GA4 to measure leads, sales & important user actions.
Learn how to reconnect with users who previously visited your website or interacted with your ads. Remarketing strategies help convert interested users who did not convert on their first visit.
Understand how to leverage YouTube advertising to build brand awareness, capture attention, and influence potential customers through strategic video campaigns.
Learn how to analyze Google Ads reports, understand key metrics such as CTR, CPC, CPA, and ROAS, and make optimization decisions based on real campaign data.
Explore automation features like automated rules and smart recommendations that help manage campaigns more efficiently.
Understand how Google Ads billing works, including payment methods, billing thresholds, account limits, and financial controls.
Learn how agencies manage multiple advertising accounts using Google Ads Manager Accounts and streamline reporting and account management.
Analyze real campaign case studies from different industries to understand strategies, optimization techniques, and performance improvements.
Learn professional optimization frameworks used by experienced performance marketers to scale campaigns, improve efficiency, and maximize return on advertising spend.
Google Ads is one of the most powerful platforms for generating leads, sales, and business growth.
However, most advertisers struggle because they focus only on running ads without understanding strategy, audience behavior, and campaign optimization.
This program is designed to teach you how to run Google Ads like a professional performance marketer.
Build structured Google Ads campaigns that attract high-intent traffic
Identify profitable keywords and audiences that generate leads or sales
Create high-performing ads that improve click-through and conversion rates
Track real business results using proper conversion tracking
Analyze campaign data to improve performance and reduce wasted spend
Scale campaigns strategically while maintaining strong ROI
Manage advertising accounts professionally for businesses or clients
This program helps you master the skills required to run profitable Google Ads campaigns and apply performance marketing strategies in real business scenarios.
Performance Marketing Expert
Founder: Nesfity Media LLP
With over 7+ years of experience in running Google Ads, Meta Ads, LinkedIn Ads, and Account-Based Marketing (ABM).
I help businesses across multiple industries manage and scale advertising campaigns, with a strong focus on generating high-quality leads and driving business growth through data-driven strategies.
As a performance marketing expert and agency founder, I am known for my practical and execution focused approach to advertising. I teach real campaign strategies, structured frameworks, and hands-on methods that help you understand how to build, manage, and optimize profitable advertising campaigns.
This program is designed for individuals who want to build real expertise in Google Ads and campaign optimization. Build the skills required to run high-performing advertising campaigns and generate measurable business results.
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